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Family-Owned Business
Learn more about the family behind the Ashtae Brand, how we got started, and what are our brand goals are.
Our Story
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Where We Started
In 1994, Michael and Ramona Woods, President/CEO and Vice President/CFO respectively, decided to take their experience and passion for the beauty industry to a new level. They recognized the need for a multi-cultural hair care company that served professional salons with high quality products and education. Most of all, the couple sought to help future clients grow their own businesses and prosper. So the couple began their quest by mortgaging their home and sacrificing personal items to raise the necessary cash.
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Lesson Learned
The company, Ashtae, is named after their two daughters, Ashley and Taylore. As difficult as it was in the early years of the company, Michael and Ramona never lost sight of their vision. They began by distributing their high quality hair care products from a barn behind their home. Mistakes made during the youth of the company taught them lessons that they now share with other new businesses.
FAMILY x FAITH x FINANCE
ASHTAE HOSTS EDUCATION IN A VARIETY OF FORMATS TO MEET YOU WHERE YOU ARE!
#ASHTAEWORKS #GLOBALTEXTUREEXPERT
FREE ONLINE CLASSES
are available through our online education portal
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IN-PERSON EDUCATION
through trade shows, in-salon seminars, main stages, and industry events
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